# Demo Scorer

Identify what separates your best demos from the rest

## What this agent does

Analyzes product demos to score engagement, objection handling, feature relevance, and next-step close. Identifies which demo patterns correlate with won deals and creates coaching playbooks from your top performers.

## Capabilities

- Demo scoring
- Engagement tracking
- Feature coverage analysis
- Win pattern extraction

## Use cases

1. Score every product demo on engagement and next-step commitment  
2. Build a demo playbook from your highest-converting recordings  
3. Identify reps who consistently lose control during pricing discussions

### AI Coaching

This agent is built on Airspeed's AI Coaching capability. It runs automatically as part of your revenue execution workflow - no manual trigger required.

[Learn about AI Coaching](/content/academy/platform/ai-coaching/index.html)

Key metric

+22%  
Increase in demo-to-next-step conversion

## Questions about AI agents in sales

### How do Airspeed's AI agents differ from workflow automation tools?

Traditional workflow automation runs on predefined rules and static triggers. Airspeed's AI agents understand the actual content of sales conversations - what was said, how it was said, and what it signals about a deal. They use that context to generate recommendations, update records, and take actions that a rule-based system could never anticipate.

### Do AI agents require manual configuration before they work?

Most agents become productive from day one by learning from your existing call recordings and CRM data. There is no scripting or template-building required. Agents calibrate to your specific process, language, and win patterns as they process more of your conversations.

### How do agents write data back into our CRM?

Airspeed integrates natively with Salesforce and HubSpot. When an agent extracts deal information, identifies a next step, or updates a qualification field, it writes that data directly to the corresponding record in your CRM - with full audit trails so reps can see exactly what changed and why.

### Do agents run per rep or across the team?

Agents run at both the individual and team level. Coaching agents operate per-rep, generating personalized feedback based on each person's own call history. Pipeline and forecasting agents operate across the full team, giving managers and revenue leaders a consolidated view.