# ICP Profiler

Build and score ideal customer profiles from real deal data

## What this agent does

Analyzes your closed-won deals to extract firmographic and behavioral patterns, then generates a scored ICP definition your team can actually use. Identifies the company types, job titles, and signals that predict a good fit before you spend time on outreach.

## Capabilities

- ICP scoring
- Firmographic analysis
- Signal identification
- Fit classification

## Use cases

1. Generate an ICP from your last 50 closed-won deals
2. Identify the firmographic patterns that separate closed-won from closed-lost
3. Flag accounts in your CRM that match your closed-won profile for prioritized outreach

### Call Intelligence

This agent is built on Airspeed's Call Intelligence capability. It runs automatically as part of your revenue execution workflow - no manual trigger required.

[Learn about Call Intelligence](/content/academy/platform/call-intelligence/index.html)

Key metric

+31% Improvement in lead-to-opportunity rate

## Questions about AI agents in sales

**How do Airspeed's AI agents differ from workflow automation tools?**  
Traditional workflow automation runs on predefined rules and static triggers. Airspeed's AI agents understand the actual content of sales conversations - what was said, how it was said, and what it signals about a deal. They use that context to generate recommendations, update records, and take actions that a rule-based system could never anticipate.

**Do AI agents require manual configuration before they work?**  
Most agents become productive from day one by learning from your existing call recordings and CRM data. There is no scripting or template-building required. Agents calibrate to your specific process, language, and win patterns as they process more of your conversations.

**How do agents write data back into our CRM?**  
Airspeed integrates natively with Salesforce and HubSpot. When an agent extracts deal information, identifies a next step, or updates a qualification field, it writes that data directly to the corresponding record in your CRM - with full audit trails so reps can see exactly what changed and why.

**Do agents run per rep or across the team?**  
Agents run at both the individual and team level. Coaching agents operate per-rep, generating personalized feedback based on each person's own call history. Pipeline and forecasting agents operate across the full team, giving managers and revenue leaders a consolidated view.