# MEDDIC Analyzer

Automatically fill your MEDDIC scorecard after every call

## What this agent does

Listens to every sales call and extracts MEDDIC/BANT/SPICED criteria from the conversation. Flags gaps in qualification and suggests specific questions to ask in the next call to complete the picture.

## Capabilities

- Framework extraction
- Gap identification
- Next-step questions
- CRM auto-fill

## Use cases

1. Auto-populate MEDDIC fields in Salesforce after every call
2. Get a list of missing qualification criteria before next steps
3. Identify patterns in deals that slip due to poor qualification

### CRM Automation

This agent is built on Airspeed's CRM Automation capability. It runs automatically as part of your revenue execution workflow - no manual trigger required.

[Learn about CRM Automation](/content/academy/platform/crm-automation/index.html)

Key metric

-38% Reduction in poorly qualified deals entering pipeline

### Questions about AI agents in sales

**How do Airspeed's AI agents differ from workflow automation tools?**  
Traditional workflow automation runs on predefined rules and static triggers. Airspeed's AI agents understand the actual content of sales conversations - what was said, how it was said, and what it signals about a deal. They use that context to generate recommendations, update records, and take actions that a rule-based system could never anticipate.

**Do AI agents require manual configuration before they work?**  
Most agents become productive from day one by learning from your existing call recordings and CRM data. There is no scripting or template-building required. Agents calibrate to your specific process, language, and win patterns as they process more of your conversations.

**How do agents write data back into our CRM?**  
Airspeed integrates natively with Salesforce and HubSpot. When an agent extracts deal information, identifies a next step, or updates a qualification field, it writes that data directly to the corresponding record in your CRM - with full audit trails so reps can see exactly what changed and why.

**Do agents run per rep or across the team?**  
Agents run at both the individual and team level. Coaching agents operate per-rep, generating personalized feedback based on each person's own call history. Pipeline and forecasting agents operate across the full team, giving managers and revenue leaders a consolidated view.