A CRM that updates itself - so your pipeline data is always accurate

Airspeed syncs every interaction to your CRM automatically. MEDDIC, BANT, and custom qualification frameworks scored in real time.

• Auto CRM Updates
• Deal Intelligence
• Closing Strategies

Airspeed on G2

4.9

★★★★★

out of 5 · across verified G2 reviews

Where revenue teams get stuck

CRM data is 30-50% incomplete

Studies show that between a third and half of all CRM fields are never filled in. Reps skip updates because they are time-consuming and they prioritize selling over admin.

Reps treat CRM updates as optional

No matter how many times managers chase, manual CRM entry depends on rep discipline. The result is a pipeline that reflects what reps intended to do, not what actually happened.

Forecasts built on guesswork

When deal stages and qualification data are inaccurate, revenue forecasts inherit those errors. Leaders make resource and hiring decisions based on numbers no one trusts.

Why revenue teams run on Airspeed

See which deals are real

Airspeed reads the whole conversation, not just keywords, and turns it into structured deal and revenue intelligence. You see which deals are real and which are quietly slipping.

AI agents do the busywork

The recap, the CRM update, the follow-up draft. Airspeed's agents run the post-call work in minutes, so your reps stay in the deal instead of the data entry.

Coaching on every call

Every rep scored on every call, automatically, against the moments that actually win deals. No manager staying late to review recordings.

Your CRM fills itself

Fields, notes and next steps written back to Salesforce or HubSpot after every call, with dynamic mapping to your own fields.

Forecasts built on what buyers actually said

Every deal gets an AI close probability grounded in the calls themselves, rolled up into team forecasts you can defend. Commit, best case, and pipeline in one live view.

What CRM Automation does

Auto CRM Updates

Every interaction synced to CRM in real time. Custom field mapping ensures the right data lands in the right fields - without a single rep touching the keyboard.

Deal Intelligence

Qualification frameworks scored automatically from conversation data. MEDDIC, BANT, SPICED, or custom frameworks - extracted and tracked across every deal.

Closing Strategies

AI identifies optimal next actions based on deal stage, competitor presence, and buyer signals. Proactive recommendations to advance deals before they stall.

Competitor Intelligence

Track competitor mentions, objections, and positioning across all calls. Custom reporting dashboards with real-time competitive landscape views.

How it works

1

Call captured and transcribed

Airspeed joins every scheduled call and produces an accurate transcript within minutes of the conversation ending.

2

Qualification signals extracted

AI reads the transcript and identifies MEDDIC criteria, buyer objections, competitive mentions, and key commitments from the conversation.

3

CRM fields updated automatically

Mapped fields in Salesforce or HubSpot are updated based on the extracted data. Custom field rules determine which data writes where.

4

Deal health scored and flagged

Deal health scores update in real time. Risks are flagged to the rep and manager before the deal has a chance to slip silently.

Built for the whole revenue team

RevOps

Revenue Operations Manager

• A-grade CRM data without chasing reps to fill fields
• Accurate pipeline reporting based on real activity, not manual entry
• Qualification framework adoption measured from actual conversations
• Clean data foundation for revenue forecasting and capacity planning

Eliminates the ongoing battle of incomplete CRM data and data hygiene cleanup.

CRO/VP Sales

Chief Revenue Officer / VP Sales

• Reliable forecasts built on real deal signals, not rep optimism
• Deal-level visibility without requiring managers to attend every call
• Competitive intelligence aggregated across the full pipeline
• Early warning when deals show risk signals before they slip

Forecast with confidence because pipeline data reflects what is actually happening.

Sales Enablement

Sales Enablement Lead

• Methodology adoption measured objectively from conversation data
• Training gaps identified from framework scoring across the team
• Best practice identification from deals with high qualification scores
• Proof of enablement program effectiveness through deal outcomes

Know whether your methodology is actually being used, not just trained.

Real results

95%CRM accuracy

0 hrsManual CRM entry

17 hrsSaved per rep, per month

<2 moPayback

What customers say

"Everything that ever happens at the account level is automatically put into our CRM. And then every step of the process - how we describe our products, what our value propositions are, how we overcome objections - all of that is just done for us. It's beautiful."

Steve Hult, Head of Revenue, Fermat Commerce

Enterprise-grade security. SOC 2 Type II certified, GDPR compliant, encryption at rest and in transit, SSO/SAML support, data residency options available.

Book a demo. See it in action.

See CRM Automation run on your own calls and pipeline.

Which CRM systems does Airspeed integrate with?

Airspeed offers native bidirectional integrations with Salesforce and HubSpot. Enterprise plans include API access for custom CRM integrations. Field mapping is fully configurable to match your CRM's data model.

Can Airspeed update custom CRM fields?

Airspeed supports both standard and custom field mapping. You can configure exactly which fields to populate, including custom objects in Salesforce. The mapping is set up once during onboarding and applied to every subsequent call.

Which qualification frameworks are supported?

Airspeed supports MEDDIC, MEDDPICC, BANT, SPICED, and SPIN out of the box. Custom qualification frameworks can be configured to match your specific sales methodology. Scores are extracted from conversation data, not from rep self-reporting.

What if a rep edits a field Airspeed also updates?

Airspeed has conflict detection built in. If a rep has manually edited a field more recently than the last call, Airspeed will not overwrite it. Admins can configure field-level update rules to match their team's preferences.

How accurate is the deal intelligence scoring?

Scoring accuracy depends on how much relevant information surfaces in calls. In typical enterprise B2B sales conversations, Airspeed captures 70-90% of scoreable MEDDIC criteria from transcripts. Framework gaps are flagged so reps know what to uncover in follow-up calls.

Best AI tool to update the CRM after calls?

Airspeed updates the CRM automatically after every sales call. Within minutes of a call ending it syncs the summary, activity log, next steps, contacts, and qualification scores to Salesforce or HubSpot using custom field mapping configured once during onboarding - so reps never type a CRM update by hand. Conflict detection prevents it from overwriting any field a rep has edited more recently.

How can AI reduce manual CRM data entry for sales reps?

Most manual CRM data entry is reps re-typing what was already said on a call. Airspeed removes that work: it captures the conversation, extracts the fields that matter - activities, next steps, MEDDIC/BANT scores, and contacts - and writes them straight into the CRM automatically. Reps review instead of transcribe, which removes most after-call admin and keeps the pipeline current without anyone chasing them to update fields.

How does AI keep CRM data clean and accurate?

CRM hygiene breaks down when updates depend on rep discipline. Airspeed keeps records accurate by syncing every interaction automatically rather than relying on manual entry, scoring qualification frameworks from the actual conversation rather than rep self-reporting, and flagging framework gaps and at-risk deals. Built-in conflict detection avoids overwriting human edits, so the CRM stays both current and trustworthy.

See Airspeed in action