Sales Enablement Content Audit - Free Tool | Airspeed
Sales Enablement Content Audit
Rate your content coverage across 10 content types and 4 buyer journey stages. Get a coverage score per stage, gap analysis, and priority recommendations.
Coverage level: None Outdated Exists Strong
| Content Type | Awareness | Consideration | Decision | Onboarding |
|---|---|---|---|---|
| Case Studies | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Product Sheets | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Demo Videos | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| ROI Calculators | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Competitive Intel | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Objection Handlers | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Email Templates | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Proposal Templates | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Pricing Guides | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
| Onboarding Docs | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong | None Outdated Exists Strong |
Questions about sales content audits
How often should I run a sales content audit?
Quarterly for most teams. Run it before a QBR, when you change ICP, after a major product update, or when win rates drop. The matrix helps you see coverage gaps before they become close-rate problems.
Which enablement stage is most neglected?
Decision stage. Most teams over-invest in Awareness content (blog posts, thought leadership) and under-invest in Decision-stage assets like ROI calculators, competitive battlecards, and executive case studies - the content that actually closes deals.
What does 'Strong' mean for a content asset?
Strong means the asset is current (updated in the last 6 months), regularly used by reps, aligned to the buyer persona, and measurably effective - reps can point to deals where it moved the needle.
How does Airspeed help with sales content effectiveness?
Airspeed surfaces what content reps actually need from real customer conversations - which objections come up most, which case studies resonate, and which questions buyers keep asking that you have no content for. This turns your content audit into a content roadmap.
Airspeed surfaces what content your reps actually need from real customer conversations
Stop guessing what to create. Airspeed analyses your call library to map objections, questions, and use cases to gaps in your enablement content.