Tech Stack Audit Checklist

Check every tool in your sales stack, enter names and costs, and get a full analysis: total spend, cost per rep, overlap warnings, and gaps by category.

Team size (number of reps)

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CRM & Data

• CRM platform

• $

• Data enrichment

• $

• Lead routing

• $

• Territory management

• $

• Data quality tool

• $

Communication

• Email tracking

• $

• Meeting scheduler

• $

• Video conferencing

• $

• Call recording

• $

• Chat / messaging

• $

Intelligence

• Conversation intelligence

• $

• Revenue intelligence

• $

• Intent data

• $

• Competitive intelligence

• $

• Market intelligence

• $

Engagement

• Sales engagement platform

• $

• Email sequences

• $

• Social selling tool

• $

• Direct mail platform

• $

• Gifting platform

• $

Enablement

• Content management

• $

• Training and coaching platform

• $

• Onboarding platform

• $

• Knowledge base

• $

• Proposal / CPQ tool

• $

Total stack cost

• $0/yr

• 0 tools active

Cost per rep / year

• $0

• Across 0 tools for 10 reps

Tools by category

• CRM & Data: 0

• Communication: 0

• Intelligence: 0

• Engagement: 0

• Enablement: 0

Potential gaps

• No tools in CRM & Data

• No tools in Communication

• No tools in Intelligence

• No tools in Engagement

• No tools in Enablement

Questions about sales tech stack audits

How many tools does the average sales team use?

Sales teams at mid-market B2B companies typically use 8 to 12 tools. Enterprise teams often have 15 or more. The number is not the problem - the problem is that tools are added reactively to solve point problems, without reviewing whether existing tools already cover the use case or whether a newer tool makes an older one redundant.

What is tech stack bloat and how do you identify it?

Tech stack bloat occurs when you have multiple tools serving the same or overlapping functions, tools that were adopted but are no longer actively used, or tools that do not integrate with your core CRM. The signals are: reps switching between too many systems, duplicate data across platforms, and annual renewal conversations that nobody can confidently justify.

How do you calculate cost per rep for a sales tool?

Total annual cost divided by the number of reps who actively use the tool. This is almost always higher than the per-seat license cost suggests, because many tools have reps who are licensed but inactive. A tool that costs $20K per year but is only used by 4 of your 10 licensed reps has a real cost per active user of $5K, not $2K.

What tools does Airspeed replace?

Airspeed directly replaces standalone call recording tools, conversation intelligence platforms, AI coaching tools, and manual CRM update workflows. It also reduces the need for revenue intelligence tools focused on deal scoring and pipeline inspection, since Airspeed provides both as built-in features. Most teams replace 3 to 4 point solutions when they adopt Airspeed.

Airspeed replaces 3-4 tools in your stack

Call recording, conversation intelligence, AI coaching, and CRM automation - in one platform that your reps will actually use.

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