Airspeed & SBR Consulting Webinar: AI in Your Sales Process

Sales teams are buried in tools. Each one promised more productivity; together they add up to a tech stack reps resent. According to Gartner research, 50% of salespeople say they feel overwhelmed by the sheer volume of technology they are expected to use.

That is not just a morale problem. The same Gartner study links feeling overwhelmed by tech to a lower chance of hitting quota. Something has to change.

Most AI sales pitches add another tool to the pile. Airspeed does the opposite: it puts intelligence inside the workflow reps already run, so they do more with fewer clicks.

AI should reduce friction, not add it

In a webinar hosted by Airspeed and SBR Consulting, sales expert Bill Bauer put the test plainly: “We need to be deploying technology not because it’s interesting or exciting, but because it makes things better for our salespeople.”

That is the bar. AI should reduce friction, not create it.

Three places Airspeed does the work

Airspeed uses large language models, including ChatGPT, to read the conversation and act on it. That shows up in three places.

1. Call preparation

• The problem: Reps scramble for last-minute prospect info, make customers repeat themselves across calls, and hunt for the right case study. It wastes time and frustrates clients.
• What Airspeed does: A briefing email lands before every call with prospect insights, summaries of past conversations, relevant news, and talking points drawn from deals that closed.

As Bill Bauer noted, “It’s a huge frustration for customers to have to explain everything all over again. Airspeed ensures everyone on the sales team is aligned and informed before engaging with the client.”

2. Follow-up and CRM updates

• The problem: Writing personalized follow-ups and updating the CRM by hand is slow and error-prone, which costs deals and breaks the forecast.
• What Airspeed does: It drafts a follow-up in seconds, with the call’s takeaways and next steps already in it, and writes the critical data straight to the CRM. No manual entry.

Reps get their time back for relationships and closing. Leaders get cleaner CRM data and a forecast they can read.

3. Coaching from real conversations

• The problem: Managers do not have the time to coach well, and complex, multi-threaded deals are hard to track.
• What Airspeed does: It reads call transcripts, flags deal risk, and surfaces coachable moments, so managers coach on evidence instead of impressions.

AI that serves the rep, not the stack

Put intelligence inside the workflow and the work changes:

• Less busywork: the tedious tasks come off the rep’s plate, so the time goes to selling.
• Better outcomes: clearer next steps and cleaner data shorten cycles and lift close rates.
• Better customer experience: reps walk in prepared, so customers stop repeating themselves.

Want to see it on your own pipeline? Book a demo .

Webinar recording

You can view the webinar recording in Airspeed. And while you’re there, feel free to test the Ask Airspeed feature. Why not try asking:

Summarize the main takeaways of the webinar.

Let Airspeed do the busywork

Airspeed captures every call and writes structured updates straight to Salesforce and HubSpot, automatically.