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How PriceFX turned global sales collaboration into a differentiator with Airspeed

PriceFX's commercial teams work across regions and time zones, and the context they needed lived inside calls nobody could attend twice. They replaced tool sprawl with Airspeed and turned global collaboration into an edge: shared context, faster handoffs, and no extra admin for reps.

A conversation with Kelly Pronek & Stephen Hattersley VP of Commercial Excellence & Revenue Architecture at PriceFX

Industry: Enterprise SaaS, Pricing management & optimization
Size: Large enterprise customers
HQ: North America & Europe
Funding: Series C
Founded: 2011

PriceFX helps enterprises manage complex pricing strategies at scale.

1. 20% time saved per rep per week
2. CRM data quality improved from D → A
3. Full visibility across the entire sales cycle
4. Live in under 24 hours
5. Became the #1 most loved sales tool in the stack

Global sales teams lacked shared context

PriceFX's commercial teams operated across time zones and languages, managing complex enterprise deals. Critical context lived inside calls, creating misalignment, heavy admin work, and limited visibility for leadership.

Turn conversations into a shared source of truth

PriceFX implemented Airspeed to automatically capture, summarize, and sync sales conversations into Salesforce, without adding work for reps or requiring process changes.

From global conversations to shared context

With teams operating across 9+ hour time differences, live syncs weren't scalable. Airspeed enabled PriceFX to work asynchronously without losing context.

Leaders could instantly generate structured summaries, extract deal risks, and review customer conversations without attending every call. Reps moved faster on follow-ups, and handoffs no longer depended on meetings or memory.

"Airspeed follows the meetings I'm invited to. If I need context, I just prompt it: boom, done."

Accuracy mattered too. Compared to previous tools, Airspeed consistently surfaced clearer summaries, stronger signal extraction, and more reliable insights.

One source of truth across the commercial organization

Airspeed quickly expanded beyond sales:

• Revenue & commercial excellence gained visibility into execution and adoption
• Sales leaders coached without scrubbing recordings
• Marketing accessed real customer language and objections
• Customer success & solution teams improved handoffs across regions

Over 100 users were onboarded within days, with no formal rollout plan required.

"Our sales team actually wants to use it. That's rare."

Turn every conversation into action.

Airspeed is the commercial brain for revenue teams. See it on your pipeline in 30 minutes.