# Faster, smarter, and more automatic CRM sync

For day 2, we’ve updated our CRM sync, which is one of our most-used features, so we’ve taken your feedback to heart and made several improvements. Here’s a look at what we’ve shipped:

1. **Automatic contact and lead creation** When you have a call with someone who isn’t already in your CRM, Airspeed automatically creates a new record for them. Get started by checking out our docs for [Hubspot](https://glyphic.help.usepylon.com/articles/3496581200-hubspot-integration#contact-creation-43) and [Salesforce](https://glyphic.help.usepylon.com/articles/9396539322-salesforce-integration#contact-creation-54)
2. **Writing to the call object** We are now pushing call notes as the Meetings object in Hubspot and Tasks object in Salesforce.
3. **Speed improvements** Faster pushing and retrieving of data from the CRM. Get started by asking an admin to disconnect and reconnect your CRM.
4. **Syncing to leads** You can now push custom insights directly to CRM fields associated with leads. Get started by creating a Custom insight (Settings > Insights) and selecting leads as the output.
5. **Tracked fields** You can now sync information from your CRM to Airspeed, this can be used to filter calls and refine Ask Airspeed context. Get started by navigating to **Setting** > **Tracked** **fields** > selecting the fields you’d like to track in Airspeed.

🎬 To access these new features, please ask your **CRM admin to disconnect and reconnect your CRM** in **Settings** > **Organizational**.

[View original release note](https://airspeed.releasenotes.io/release/85ev7-faster-smarter-and-more-automatic-crm-sync)