# Ingest and process Outreach calls in Airspeed.

With this integration, you no longer need to treat cold calls and demo calls separately. **Airspeed gives you end-to-end insights across the entire sales funnel**, helping you:

- 🎯 Pinpoint what drives meetings booked
- ❤️ Understand how buyer sentiment evolves from first contact
- 💌 Uncover what messaging is working at the cold call stage
- ⛳️ Coach SDRs with data-backed recommendations and standout examples
- 🔥 Identify common objections and how reps are handling them

## How to get started

Head to **Settings** ⚙️ > **Organizational** tab > Scroll down to the **Call recorder** section > Then click **Connect** next to Outreach